Identifying the characteristics of your ideal customer is a crucial first step in effectively targeting and attracting the most promising prospects for your business.

The targeting process involves defining the specific data and attributes that make up your ideal customer profile. This includes demographic information such as age, gender, location, and income level, as well as psychographic details like interests, values, and lifestyle.

Understanding behavioural traits, including purchasing habits, brand interactions, and product usage patterns, is essential. By clearly delineating these characteristics, businesses can tailor their marketing and sales strategies to address their target audience's needs, preferences, and pain points.

Learning Outcomes:

→ How to identify your ideal customer, and others who look like them.

→ The importance of conducting effective sales research.

→ How to plan the sales journey and ask the hard questions NOW.

→ Why taking the time to better understand your customer saves time and improves win rates.