Episode 2: Are your revenues on track for the year?
Using a hockey analogy:
You are down 2-0 after the first period. What do you do between periods? A few points we covered:
HONEST Assessment of what you did/didn't do in 1st period (or quarter).
Do you change your game plan? Good teams just keep plugging away and executing.
Keep same game plan but with appropriate tweaks based on date/results.
Sales and Marketing (just like forwards and defense in hockey) need to work TOGETHER to figure it and AND execute effectively.
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